Samsung Patent | Augmented Reality Advertisements on Objects

Patent: Augmented Reality Advertisements on Objects

Publication Number: 20190005546

Publication Date: 2019-01-03

Applicants: Samsung

Abstract

An electronic device includes an image capture device and a processor. The image capture device captures an image of an environment. The processor is coupled to the image capture device and is configured to receive the image of the environment and determine situational contextual information in the image. The processor also identifies at least one non-intrusive location and performs shape detection on the at least one non-intrusive location. An advertisement asset is received based on the determined situational contextual information and the shape detection.

Background

Augmented reality refers to a technology for augmenting a real image by adding virtual information or graphics. The virtual information may be, for example, a text or a graphic image displayed on a micro display, and the real image may include information about a real object observed within a field of view of a device. Augmented reality may be provided by using a method of outputting an image photographed by a camera or the like and adding information about an object included in the image, such as a person, a thing, or the like, to the photographed image. In another method, augmented reality may be obtained via a head-mounted display apparatus or a heads-up display apparatus, such as GOOGLE GLASS.RTM., which does not directly output a photographed image, but outputs only information about an object included in the photographed image.

Currently, advertising using augmented reality consists of static pop-up windows or banners. There is no method of displaying an advertisement so that the advertisement blends into the user’s field of view when a user is using an augmented reality device.

Summary

The present disclosure relates to devices and methods for reproducing information on an augmented reality device.

In a first embodiment, an electronic device includes an image capture device and a processor. The image capture device captures an image of an environment. The processor is coupled to the image capture device and is configured to receive the image of the environment and determine situational contextual information in the image. The processor also identifies at least one non-intrusive location and performs shape detection on the at least one non-intrusive location. An advertisement asset is received based on the determined situational contextual information and the shape detection.

In a second embodiment, a method for displaying a three-dimensional (3D) image includes receiving an image of an environment and determining situational contextual information in the image. The method also includes identifying at least one non-intrusive location, performing shape detection on the at least one non-intrusive location, and receiving an advertisement asset based on the determined situational contextual information and the shape detection.

In a third embodiment, an electronic device includes a memory configured to store a plurality of assets and a processor. The processor is configured to receive an image of an environment and determine situational contextual information in the image. The processor also identifies at least one non-intrusive location, performs shape detection on the at least one non-intrusive location, and selects an advertisement asset based on the determined situational contextual information and the shape detection.

Other technical features may be readily apparent to one skilled in the art from the following figures, descriptions, and claims.

Before undertaking the DETAILED DESCRIPTION below, it may be advantageous to set forth definitions of certain words and phrases used throughout this patent document. The term “couple” and its derivatives refer to any direct or indirect communication between two or more elements, whether or not those elements are in physical contact with one another. The terms “transmit,” “receive,” and “communicate,” as well as derivatives thereof, encompass both direct and indirect communication. The terms “include” and “comprise,” as well as derivatives thereof, mean inclusion without limitation. The term “or” is inclusive, meaning and/or. The phrase “associated with,” as well as derivatives thereof, means to include, be included within, interconnect with, contain, be contained within, connect to or with, couple to or with, be communicable with, cooperate with, interleave, juxtapose, be proximate to, be bound to or with, have, have a property of, have a relationship to or with, or the like. The term “controller” means any device, system or part thereof that controls at least one operation. Such a controller may be implemented in hardware or a combination of hardware and software and/or firmware. The functionality associated with any particular controller may be centralized or distributed, whether locally or remotely. The phrase “at least one of,” when used with a list of items, means that different combinations of one or more of the listed items may be used, and only one item in the list may be needed. For example, “at least one of: A, B, and C” includes any of the following combinations: A, B, C, A and B, A and C, B and C, and A and B and C.

Moreover, various functions described below can be implemented or supported by one or more computer programs, each of which is formed from computer readable program code and embodied in a computer readable medium. The terms “application” and “program” refer to one or more computer programs, software components, sets of instructions, procedures, functions, objects, classes, instances, related data, or a portion thereof adapted for implementation in a suitable computer readable program code. The phrase “computer readable program code” includes any type of computer code, including source code, object code, and executable code. The phrase “computer readable medium” includes any type of medium capable of being accessed by a computer, such as read only memory (ROM), random access memory (RAM), a hard disk drive, a compact disc (CD), a digital video disc (DVD), or any other type of memory. A “non-transitory” computer readable medium excludes wired, wireless, optical, or other communication links that transport transitory electrical or other signals. A non-transitory computer readable medium includes media where data can be permanently stored and media where data can be stored and later overwritten, such as a rewritable optical disc or an erasable memory device.

Definitions for other certain words and phrases are provided throughout this patent document. Those of ordinary skill in the art should understand that in many if not most instances, such definitions apply to prior as well as future uses of such defined words and phrases.